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home about agencies events resources blog contact login home about agencies events resources blog contact login a global network of fiercely open, selfless agency collaborators. let’s grow together taan worldwide is a growth incubator, which is fueled by collaboration, for independent marketing agencies. our relationships are what makes us different. we’re fiercely dedicated to an open culture, which promotes trust and connections that are often deeper than a typical business network – allowing for selfless collaboration and high-level idea exchange in pursuit of inventive solutions. agency network 28 countries 58 cities 48 member companies about membership how many times have you had an honest, revealing conversation with the head of another agency? hardly ever? maybe never? taan’s uniqueness arises from the honest willingness of its members to openly share their personal experiences, expertise, ideas, innovations, specialties, successes, failures and even their dreams for the future. taan helps agency owners and leaders operate in less of a vacuum by revealing winning new business strategies, providing a sounding board for new ideas and directions, sharing hard operating data and fostering non-competitive, cooperative relationships with other taan agency peers. in a candid, confidential forum – at taan meetings and in between – members share their collective knowledge to expand their vision, improve decision-making and increase success rates. taan helps its member agencies view their businesses and emerging trends with eyes larger than their own; hear new ideas with ears more sensitive than their own; and multiply their own personal experience by a factor of 50 or more. taan makes each of its members more effective, a leader fully in control of managing their agency’s future. that’s the power of the taan group dynamic. benefits international capabilities network opportunities legal and financial services information services membership qualifications membership applications benefits international capabilities network opportunities legal and financial services information services membership qualifications membership applications “expert presentation session - global meeting - montreal” taan’s value in your new business efforts as an organization, taan can help your new business efforts in several ways : successful new business strategies: members share their new business techniques at meetings and often in-between. new ideas for prospecting, positioning, gaining visibility and selling more profitable compensation packages are regularly discussed. new business presentations: you get to see actual new business presentations made by member agencies that helped them get into the finals of a pitch and ultimately to win the business. specialization: with the emphasis on integrating communications, global marketing, digital solutions and unique media choices, clients are often looking for specialized services that fall outside many agency’ s capabilities. taan members can effectively and profitably provide the services that your agency might not have through the diverse capabilities and cooperation of its members and affiliates worldwide. enhanced expertise: members can become “quick experts” in a product or service category by tapping into the expertise of other taan members. members have helped other members put together successful presentations to businesses where they had minimal or even no previous experience. taan members have jointly pitched new business and have been successful in winning the account. branch office services: with their close contacts in markets around the world, taan members can provide their clients with localized, hands-on service almost anywhere they might need it. to learn more about taan membership, email us at info@taan.org see more benefits international capabilities network opportunities legal and financial services information services membership qualifications membership applications the attendees at our taan istanbul meeting taan international capabilities and services for over 30 years, taan has had members and affiliates in europe, asia and the pacific rim. today, almost every company is involved in global marketing to some degree and taan agency members are positioned to assist them in many countries around the world. all international marketing efforts eventually must succeed on a local level. understanding local custom s, a nswering local needs and speaking local languages is what taan is all about. throughout the world, taan offers experience and local know-how to help your clients appeal to local customers’ wants and needs. and do so in an efficient, economical and intelligent manner. the benefits of being part of an international network go well beyond providing “branch office” services. taan members stay on top of market changes, as well as cultural and business differences that might affect their clients’ marketing efforts in those countries or regions through the cooperative efforts of taan members. the network summit in 1999, taan became one of the founding members of the network summit, a consortium of successful networks similar to taan. this consortium further extends the reach of its members by providing the combined strength of over 400 diverse, independent agencies, working in a non-competitive way to assist in supporting clients. through these affiliations, taan members can gain knowledge of an/or access to literally any market in the world. see more benefits international capabilities network opportunities legal and financial services information services membership qualifications membership applications sarasota mtg – terry lee/singapore speaking with a student at ringling college of art & design during a session between members and students. experience the fiercely open dialogue at taan worldwide meetings “there’s nothing more electric than a room full of intelligent people,” an editorial in adage stated. what an apt description of taan’s three agency meetings held each year. each year, a meeting is held in north america and attended principally by our north american agency members. another meeting is held in europe and generally attended by european members. the third meeting is our annual global meeting that is attended by all taan members and held in different locations around the world. all meeting agendas are member-driven with a strong emphasis on bringing in guest speakers as well as featuring member presentations. typically, agendas encompass areas of interest to members, including such topics as: agency management and operations emerging trends and opportunities financial management growth planning new business ceo/executive skills development at each meeting, members report on recent developments, successes, challenges and problems at their agencies using a taan agency update form , which is shared with attendees in advance of the meeting. then, in an honest, fiercely open and revealing session during the meeting, members discuss, share and try to solve some of the remarkably common challenges they each face every day in their business. also, taan’s legal counsel reports on significant legislative, regulatory and judicial developments that can affect members’ business practices. members can also receive answers to specific legal issues or situations that their agency may be facing. additionally, taan’s financial counsel reports on financial management, tax planning, retirement and succession planning as well as profitability improvement strategies. this too is often followed by a responsive q & a session. taan meetings are great opportunities for knowledge and advice among peers and taan’s professional counsels. who attends taan meetings? usually the member agency’s ceo or managing director is the “official” taan delegate who attends the meetings. this preserves continuity and allows members to become close friends over time. frequently, other agency partners, senior executives

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